As organizations starts to increase their focus on demand generation the debate around whether you need a Demand Center can occur. A Demand Center model pools marketing services, infrastructure and processes together across a business. If done well a successful Demand Center can result in outcomes including economies of scale, program agility and delivery best practices.
In theory this all sounds great but it’s not as simple as it might sound as there is a lot to consider. Pi Marketing Solutions has a wealth of experience building and supporting Demand Centers in the B2B space and can help you get the balance right between shared services and regional enablement.