In this ‘Slice of Pi’ session Paula Morris, Senior Director at Pi Marketing Solutions and Lisa Perry, Senior Account Director at TechComms discuss why aligning PR and Marketing can ensure that marketing teams deliver world class campaigns and coverage. Key takeaways include actionable insights and some ‘quick win’ tips and tricks. Follow PiRead more about Integrated Marketing – The Role of PR – February 2021[…]
In this month’s ‘Slice of Pi’ session Paula Morris, Senior Director at Pi Marketing Solutions and Sam Counterman, Marketing Director at Selligent Marketing Cloud discuss the 2020 ‘Big Brands’ Christmas Campaigns and the challenges that organisations have had to consider in the run up to this years holiday season. Follow Pi Marketing SolutionsRead more about Christmas Campaigns 2020[…]
4 steps to doing webinar automation just right….. As all marketers know the pressure to drive an increase in leads and do more with less has significantly increased over the last few years. As we continue to evolve in how and what we measure the expectation is not only to deliver more leads but onesRead more about Can you really get leads while you sleep?[…]
Picture the scene……on a surprisingly warm and pleasant autumnal day in central London a room full of almost 400 B2B marketeers were spending the day talking about webinars! ‘Surely it isn’t possible to fill a full day just talking about webinars!’ I hear you cry but as ON24’s global #WebinarWorld event came to London lastRead more about Get your #webinerd on – All Hail the Rise of the Webinar![…]
